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Dutka and Frankel (1962a, June 15). Markov chain processes and applications to marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/markov-chain-processes-and-applications-to-marketing-research
Baum and Dennis (1961a, June 15). The estimation of the expected brand share of a new product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-estimation-of-the-expected-brand-share-of-a-new-product
B.V., E. (1960a, September 13). Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th. ANA - ESOMAR. Retrieved September 27, 2024, from
Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-french-
Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research
Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-89
Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research-french-