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Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions. ANA - ESOMAR. Retrieved September 27, 2024, from
Danloy, P. (1982a, June 15). Banking communication. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/banking-communication
Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Flack, M. (1982a, June 15). Communications research for financial service marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/communications-research-for-financial-service-marketing
Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar-french-
Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s. ANA - ESOMAR. Retrieved September 27, 2024, from
Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions (French). ANA - ESOMAR. Retrieved September 27, 2024, from
van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Meek, K. D. (1982a, June 15). Developing a marketing and advertising stance for an insurance company in the Nineteen Eighties. ANA - ESOMAR. Retrieved September 27, 2024, from