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Keller and Libai (2009a, May 07). A holistic approach to the measurement of WOM. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-holistic-approach-to-the-measurement-of-wom
Harris, P. (2009a, April 07). A-Ha. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-ha
Lafrance, Deschênes and Flynn (2008a, June 15). Regional adaptation of multinationals . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/regional-adaptation-of-multinationals-
Bakken, D. G. (2008a, March 03). Car talk. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/car-talk
Schillewaert, van Belleghem, Distave and De Ruyck (2007a, September 19). Evolution of beauty: Dove case study. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evolution-of-beauty-dove-case-study
Claus, van Belleghem, Vergult and Schillewaert (2007a, June 03). A new approach for measuring 'buzz'. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-approach-for-measuring-buzz-
Magaw and Melanson (2006a, October 08). Measuring word of mouth. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-word-of-mouth
Spencer and Lee (2005a, November 15). Going for gold. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/going-for-gold
Berry and Wragg (2005a, September 21). Harnessing the grapevine. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/harnessing-the-grapevine