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Meinardt and Huisman (1994a, June 01). Product development and (re)positioning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-development-and-re-positioning
Hawa, R. (1994a, January 01). Research contribution to brand positioning . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-contribution-to-brand-positioning-
Wilton-Middlemass, V. S. (1993a, June 15). How research is used to bridge the gap between consumers and product developers in order to optimise products. ANA - ESOMAR. Retrieved September 27, 2024, from
Passikoff, R. (1992a, June 15). Brand keys. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-keys
Ennis and Mc Gilvray (1992a, June 15). Technofear: Its influence on the design of consumer durable P products. ANA - ESOMAR. Retrieved September 27, 2024, from
Alda, F. S. (1992a, June 15). Added value products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/added-value-products
Hassell, D. (1992a, June 15). The development of a wallpaper stripper. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-development-of-a-wallpaper-stripper
Erichson and Börtzler (1992a, June 15). Laboratory price response measurement in testing new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/laboratory-price-response-measurement-in-testing-new-products
Jakobsen and Flydtkjaer (1992a, June 15). General user experience of international research on children. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/general-user-experience-of-international-research-on-children