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Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing-advertisements-at-early-stages-of-campaign-development
Clunies-Ross, C. W. (1966a, June 01). An over-all measurement of advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-over-all-measurement-of-advertising-effectiveness
Fletcher, R. (1966a, June 01). Pre-testing on the "creative workshop". ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing-on-the-creative-workshop-
Berent, P. H. (1965a, June 15). What is the market researcher doing in an advertising agency?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-is-the-market-researcher-doing-in-an-advertising-agency-
Caffyn, J. M. (1965a, June 15). Telpex research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/telpex-research
Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test
Wyss, W. (1963a, June 15). A new pretest for advertisements . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-pretest-for-advertisements-
Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-french-
Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-89