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Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-quality-of-magazine-and-tv-exposures
Wenzel and Stöwsand (1977a, June 15). Market mechanics 2. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-mechanics-2
Wenzel and Stöwsand (1977a, June 15). Market mechanics 2 (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-mechanics-2-german-
Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/criteria-of-decision-on-media-mix