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Schlaepfer, C. (1961a, June 15). Forecasting in consumer research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasting-in-consumer-research-french-
Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-french-
Belson, W. A. (1961a, June 15). Group testing in the service of market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/group-testing-in-the-service-of-market-research
Stone, H. E. (1961a, June 15). Research and the advertising agency. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-and-the-advertising-agency
Saunders, C. T. (1961a, June 15). EWG/EFTA and future marketing research problems. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/ewg-efta-and-future-marketing-research-problems
Monk and Ehrenberg (1961a, June 15). Aided recall in television research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/aided-recall-in-television-research
Baum and Dennis (1961a, June 15). The estimation of the expected brand share of a new product. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-estimation-of-the-expected-brand-share-of-a-new-product
Adler, M. K. (1961a, June 15). Sampling and interviewing in industrial research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sampling-and-interviewing-in-industrial-research
Gregory, W. (1961a, June 15). Aided recall. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/aided-recall