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Evrard, Y. (1984a, June 15). Causal modelling in marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/causal-modelling-in-marketing
Evrard, Y. (1984a, June 15). Causal modelling in marketing (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/causal-modelling-in-marketing-french-