The results has been filter on Tags containing Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979.
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Pfleiderer and Luke (1989a, June 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Wüst, S. (1988a, June 15). Economic VS. non-economic measures of advertising efficiency. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/economic-vs-non-economic-measures-of-advertising-efficiency
Muslol and Munzinger (1988a, June 15). Beyond pretesting advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-pretesting-advertising
Standen and Factor (1988a, June 15). Recall and persuasion . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/recall-and-persuasion-
Kronfli and Theophylactou (1987a, June 15). The use of the buy test technique to evaluate new advertising campaigns in Arab countries. ANA - ESOMAR. Retrieved September 27, 2024, from
Zoon, M. J. (1984a, June 15). Processing the meaning of stimuli in the absence of stimulus-identification. ANA - ESOMAR. Retrieved September 27, 2024, from
Merbold, C. (1981a, October 01). A practical approach to testing worldwide campaigns . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-practical-approach-to-testing-worldwide-campaigns-
Caffyn, J. M. (1981a, June 15). Researching print communications. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/researching-print-communications
Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tv-advertising-pre-testing