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Khon, Crothers, Vargas and Vicente (2005a, October 23). Creacion de perspectivas fiables para el desarrollo de la comunicacion. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/generating-reliable-insights-for-communication-development-spanish-
Barcesat and Gruart (2005a, October 23). Brand activation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-activation
Marshall, D. (2005a, June 21). How effective is product placement at improving brand image and preference?. ANA - ESOMAR. Retrieved September 27, 2024, from
Petit and Zazza (2005a, June 21). A theoretical and empirical study of product placement quality. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-theoretical-and-empirical-study-of-product-placement-quality
Hyland, S. (2005a, May 15). Fabric conditioner fragrance optimisation for the Australian market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/fabric-conditioner-fragrance-optimisation-for-the-australian-market
Kaplan and Zarrilli (2005a, May 15). The role of fragrance in the brand personality of consumer products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-of-fragrance-in-the-brand-personality-of-consumer-products
Okazaki, Corcoran and Sato (2005a, March 13). Identifying the drivers of use intention for brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/identifying-the-drivers-of-use-intention-for-brands
Tedesco and Kidd (2004a, June 14). Modeling the power of "word of mouse". ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/modeling-the-power-of-word-of-mouse-
Montillaud-Joyel and Otto (2004a, March 01). Homo automobilus- An endangered species!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/homo-automobilus--an-endangered-species-