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Research papers

Flying with the Simpsons

This paper is based on a large, multifaceted, multidisciplinary, collaborative and iterative team-based research project involving Air New Zealand and long haul travellers. Whilst a substantial financial commitment, the new interior long-haul design...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Hudson Smales, Horst Feldhaeuser
March 20, 2011
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Citation

Smales and Feldhaeuser (2011a, March 20). Flying with the Simpsons. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/flying-with-the-simpsons


Research papers

Coffee mavens and the global search for the ultimate experience

This paper reviews the first marketing application of the use of coffee mavens, trusted expert coffee consumers willing to share knowledge and the first to pick up new trends. A worldwide online usage and attitudes study on coffee helped define the...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roberto Cappuccio, Peter Kenny
Company: Colmar Brunton
March 20, 2011
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Citation

Cappuccio and Kenny (2011a, March 20). Coffee mavens and the global search for the ultimate experience. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/coffee-mavens-and-the-global-search-for-the-ultimate-experience


Research papers

Convergence or divergence of the Asian market

As a result of the Asian crisis in 1998 and the Global Financial Crisis (GFC) in 2008, there is increasing speculation that 'Globalisation' may have stalled. Regardless, do developed and developing nations actually benefit (or suffer) from...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roxan Toll, Rosalie Tung, Chris Baumann, Hamin Hamin
Company: GMI (Global Market Insite)
March 20, 2011
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Citation

Toll, Tung, Baumann and Hamin (2011a, March 20). Convergence or divergence of the Asian market. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/convergence-or-divergence-of-the-asian-market