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Valette-Florence and Rapacchi (1993a, June 15). Optimum stimulation level and means-end hierarchies. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/optimum-stimulation-level-and-means-end-hierarchies
Smith, A. (1991a, June 15). The media multiplier and the growing significance of scanner data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-media-multiplier-and-the-growing-significance-of-scanner-data
Adam and Laurent (1990a, September 01). Readership moods with French news magazines. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/readership-moods-with-french-news-magazines
Adam and Laurent (1990a, September 01). Readership moods with French news magazines (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/readership-moods-with-french-news-magazines-french-
Fiori and Peigne (1989a, June 15). Selecting advertising routes for older target audiences (more than one way to skin a cat). ANA - ESOMAR. Retrieved September 27, 2024, from
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-
Bhaduri, M. (1986a, June 15). Developing an international advertising strategy for Johnnie Walker red label. ANA - ESOMAR. Retrieved September 27, 2024, from
Gold, L. N. (1986a, June 15). New technology contributions to new product and advertising strategy testing. ANA - ESOMAR. Retrieved September 27, 2024, from