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Stein and Breyer (2006a, February 27). Brand intelligence. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-intelligence
Dye, Mills, Katsinikas and Tarkar (2006a, February 27). Understanding the path to purchase. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/understanding-the-path-to-purchase
Morris, T. (2006a, February 08). Listening to the blogosphere. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/listening-to-the-blogosphere
Cherbosque, Hernandez and Momney (2005a, October 23). The effectiveness of customer satisfaction measurements. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-effectiveness-of-customer-satisfaction-measurements
Laurent and Lambert-Pandraud (2005a, January 30). How old is your consideration set?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-old-is-your-consideration-set-
Silverberg and Thomas (2004a, November 28). Using customer-based ideation to drive new product development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/using-customer-based-ideation-to-drive-new-product-development
Alioto, M. (2004a, October 10). Mapping the customer's mind. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mapping-the-customer-s-mind
Passikoff and Weisler (2004a, September 19). Driving automotive sales: Audience medium valuation (AMV). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/driving-automotive-sales-audience-medium-valuation-amv-
Miranda, A. (2004a, June 14). VAI experience in LATAM. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/vai-experience-in-latam