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Troncoso and Romero (2018a, May 14). Beyond traditionalism (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-traditionalism-spanish-
B.V., E. (2018a, April 01). Research World (March-April 2018). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-world-march-april-2018-
Aggiunti, Daier and Rayeb (2018a, March 27). The impact of personalization at scale. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-impact-of-personalization-at-scale
Romero and Troncoso (2018a, March 13). Beyond traditionalism. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-traditionalism
Fagan and Wu (2017a, November 27). Build, measure, learn. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/build-measure-learn-9177
Lorch, J. (2017a, November 27). John Wanamaker... We now know which 50% of advertising is wasted. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/john-wanamaker-we-now-know-which-50-of-advertising-is-wasted
Malthouse, Franks and Maslowska (2017a, November 13). Addressable TV advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/addressable-tv-advertising
Barrett and Ellis (2017a, November 07). Love and trust underground. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/love-and-trust-underground-9134
Girisken and Yagli (2017a, October 30). Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?. ANA - ESOMAR. Retrieved September 27, 2024, from