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Picazo Lutton, McCoy and Umana (2020a, June 18). Forget me not - Traditional & new methods to answer modern questions: Q&A session. ANA - ESOMAR. Retrieved September 27, 2024, from
McCoy, G. (2020a, June 18). Focus group fails: How to save the humans (and the brands). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/focus-group-fails-how-to-save-the-humans-and-the-brands-
Picazo Lutton and Turnbull (2019a, October 03). Brand purpose: Love it or hate it. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-purpose-love-it-or-hate-it
Holmes, Gwin and Onan-Read (2019a, September 08). Project Affluent. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/project-affluent
Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mcnext
Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mcnext-9382
Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/when-the-nip-becomes-a-bite-
Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-future-is-voice-9324
Hahn-Griffiths, S. (2018a, May 14). How to win in the reputation economy by applying global insight in reputation to LATAM. ANA - ESOMAR. Retrieved September 27, 2024, from