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Lindberg-Repo and Brookes (2006a, February 27). Customers and brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/customers-and-brands
Leckie, L. (2006a, February 08). How brands blossom in an increasingly complex world of choice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-brands-blossom-in-an-increasingly-complex-world-of-choice
Wilson and Calder (2006a, February 08). Powerful brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/powerful-brands
Skinner and Fauconnier (2006a, February 08). Marketing beyond the monkey. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-beyond-the-monkey
Wallis, Marjenberg and Knoploch (2005a, October 23). Learning about consumers through a new bricolage. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/learning-about-consumers-through-a-new-bricolage
de Nooij and Koornstra (2005a, September 21). Monitoring brand health. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/monitoring-brand-health
Cramphorn and Phillips (2005a, September 21). Global advertising that sells. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/global-advertising-that-sells
, A. (2005a, May 01). Revue Française du Marketing (Mai 2005). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2005-
McPhee, N. (2005a, February 27). Something tells me it's all happening at the zoo. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/something-tells-me-it-s-all-happening-at-the-zoo