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Research papers

Research in a world without questions

A world without questions imagines a world where directly asking questions is banned. How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Bob Pankauskas, Tom Ewing
Company: BrainJuicer
September 13, 2012
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Citation

Pankauskas and Ewing (2012a, September 13). Research in a world without questions. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/research-in-a-world-without-questions


Research papers

The researchification of games

This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Peter Harrison
Company: BrainJuicer
October 26, 2011
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Citation

Harrison, P. (2011a, October 26). The researchification of games. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/the-researchification-of-games


Research papers

Digital characters

As part of the &'Me-to-We' research movement launched at Congress 2009, this paper will focus in on 'Mass Ethnography' or 'NetNography' and reveal how a revolutionary new approach can distil and bring to life the mass of readily available data on...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: John Kearon, Peter Harrison
Company: BrainJuicer
September 15, 2010
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Citation

Kearon and Harrison (2010a, September 15). Digital characters. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/digital-characters


Research papers

"Me to We Research": Digital characters

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Mark Earls, John Kearon
Company: BrainJuicer
May 21, 2010
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Citation

Earls and Kearon (2010a, May 21). "Me to We Research": Digital characters. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/-me-to-we-research-digital-characters


Research papers

Me-to-we research

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Congress 2009: Leading The Way
Authors: Mark Earls, John Kearon
Company: BrainJuicer
September 22, 2009
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Citation

Earls and Kearon (2009a, September 22). Me-to-we research. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/me-to-we-research