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Desai and Rhall (2004a, September 19). Leapfrogging market research into consultancy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/leapfrogging-market-research-into-consultancy
De Vooght et al. (2004a, September 19). Ethical do's and don'ts in the financial servicing of customers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/ethical-do-s-and-don-ts-in-the-financial-servicing-of-customers
Marinopoulos and Hill (2003a, September 14). How corporate reputation measurement can be a part of every CEO's KPIs . ANA - ESOMAR. Retrieved September 27, 2024, from
Aldrighi, V. (1999a, June 15). Different customer strategies to face the powers of banks. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/different-customer-strategies-to-face-the-powers-of-banks
Carramenha, Dougnac and Marangoni (1999a, June 15). Evaluating the value of global brands in Latin America. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-value-of-global-brands-in-latin-america
Aldrighi, V. (1999a, June 15). Different customer strategies to face the powers of banks (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/different-customer-strategies-to-face-the-powers-of-banks-spanish-
Marangoni, Carramenha and Dougnac (1999a, June 15). Evaluating the value of global brands in Latin America (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-value-of-global-brands-in-latin-america-spanish-
Horne, Naude and Worthington (1996a, November 01). Affinity credit card . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/affinity-credit-card-
Akalin and Sampson (1996a, September 01). Brand stretching . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-stretching-