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Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity. ANA - ESOMAR. Retrieved September 27, 2024, from
Buck, S. (1966a, September 01). A new look at old data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-look-at-old-data
B.V., E. (1960a, September 13). Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th. ANA - ESOMAR. Retrieved September 27, 2024, from
Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research
Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research-french-