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Samli, C. (1969a, November 01). Interrelationship between the market segments and the buyer behaviour. ANA - ESOMAR. Retrieved September 27, 2024, from
Cerha, J. (1969a, June 15). People interest as a basic criterion in market segmentation and the integration of research. ANA - ESOMAR. Retrieved September 27, 2024, from
Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology. ANA - ESOMAR. Retrieved September 27, 2024, from
Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Delbes, R. (1969a, June 15). Brand switching models. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-switching-models
Lunn, J. A. (1969a, June 15). Recent developments in market segmentation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/recent-developments-in-market-segmentation
Delbes, R. (1969a, June 15). Brand switching models (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-switching-models-french-
O'Mulloy and Steiner (1969a, March 05). Research in industrial marketing reinforcement and conversion. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-in-industrial-marketing-reinforcement-and-conversion
Twigg and Wolfe (1968a, June 15). Problems in communicating the results of market segmentation studies. ANA - ESOMAR. Retrieved September 27, 2024, from