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Batt, M. J. (1975a, March 01). The selection of promotional media. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-selection-of-promotional-media
Hugues, M. (1974a, September 01). A strategic approach to marketing targets (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets-french-
Hugues, M. (1974a, September 01). A strategic approach to marketing targets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets
Laborie and Aglietta (1974a, June 15). Choice of a new target for a weekly magazine. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/choice-of-a-new-target-for-a-weekly-magazine
White and Hannah (1974a, June 15). Reader typologies and circulation research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reader-typologies-and-circulation-research
Hawthorne, J. (1974a, April 01). The use of management information in media advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-management-information-in-media-advertising
Cerha, J. (1973a, September 01). The discovery of the division of information labour in the technological society by means of secondary analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
Wilding, D. (1973a, June 15). The development of advertising for Martini in the UK. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-development-of-advertising-for-martini-in-the-uk
Wind, Le Maire and Douglas (1972a, September 01). Selection of global target markets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/selection-of-global-target-markets