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Hill, P. (1979a, October 01). Why do some products fail and others succeed?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/why-do-some-products-fail-and-others-succeed-
Bronner and De Hoog (1976a, June 15). Political preference as a marketing problem. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/political-preference-as-a-marketing-problem
Huppert, E. (1975a, August 01). Safer assortment decisions by experimental design. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/safer-assortment-decisions-by-experimental-design
Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase
Weill, R. (1975a, March 01). Pharmaceutical concept tests by telephone. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pharmaceutical-concept-tests-by-telephone
Hamblin, P. C. (1975a, March 01). Concept testing in the post-launch phase. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/concept-testing-in-the-post-launch-phase
Joannis, H. (1973a, June 15). From research to creation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-research-to-creation
Bessis, P. (1970a, June 15). Market research, marketing decisions and creativity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-marketing-decisions-and-creativity
Serraf, G. (1967a, August 01). The position of motivational research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-position-of-motivational-research