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Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products. ANA - ESOMAR. Retrieved September 27, 2024, from
Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French). ANA - ESOMAR. Retrieved September 27, 2024, from