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Laurent, F. (1990a, June 15). How the medium affects the message. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-the-medium-affects-the-message
Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness
B.V., A. (1990a, January 01). ARF guidelines for newspaper audience studies. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/arf-guidelines-for-newspaper-audience-studies
Speetzen, R. (1988a, September 01). Quality of exposure and advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/quality-of-exposure-and-advertising-effectiveness
Rusby and Shields (1988a, June 15). Measuring a multi-country specialist audience: The international air travel survey. ANA - ESOMAR. Retrieved September 27, 2024, from
van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/peoplemeter-and-scanner-method
Hulks, R. (1988a, June 15). The impact and effect of new user-oriented computer facilities in media planning. ANA - ESOMAR. Retrieved September 27, 2024, from
Roberts, B. (1988a, June 15). The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
Ulfman, A. (1988a, June 15). Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources. ANA - ESOMAR. Retrieved September 27, 2024, from