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Smith, D. (1989a, September 01). Small is beautiful, but difficult. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/small-is-beautiful-but-difficult
Gutmann, Ellis and Smith (1988a, June 15). Getting close to business. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/getting-close-to-business