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Rayder and Sibley (2003a, September 14). Global marketing research to support global marketing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/global-marketing-research-to-support-global-marketing-
Keller, E. B. (2003a, September 14). Changing equity of brand labels: The U.S. perspective. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changing-equity-of-brand-labels-
Daiberl, Agres, Moult and Spaeth (2003a, September 14). Maximizing shareholder value by bridging the metrics of finance and marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
Khandelwal and McKinney (2003a, September 14). Comparing brand equity valuation with in-market performance. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/comparing-brand-equity-valuation-with-in-market-performance
Sen and Das (2003a, September 14). Sowing the seeds of a rich harves: Research's contribution to the profit equation. ANA - ESOMAR. Retrieved September 27, 2024, from