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Research papers

Long run loyalty

This paper uses a continuous panel of doctors to analyse their portfolios (the number of drugs which are used) and how their prescribing decisions are spread across their portfolios. It reveals portfolios which are much larger, along with loyalty...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Philip Stern
November 1, 1996
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Citation

Stern, P. (1996a, November 01). Long run loyalty . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/long-run-loyalty-


Research papers

Relationship marketing and design participation

Relationship marketing is conveniently thought of as a means of building forms of customer loyalty which transcend preferences for particular products. This implies a conceptual divorce between the customer-supplier relationship and the process of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Murray Clark, Anne Tomes, Peter Armstrong
November 1, 1996
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Citation

Clark, Tomes and Armstrong (1996a, November 01). Relationship marketing and design participation . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/relationship-marketing-and-design-participation-