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Insights informing content & creative

Open to suggestions on how to make this most effective but would primarily focus on how we use research and insights to better inform our content creation. I would heavily focus on our media/lifestyle brand called Tasty (food andcooking brand) and...

Catalogue: Client Summit 2019- Spring Edition
Author: Jackie Lundblad
June 27, 2019
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Citation

Lundblad, J. (2019a, June 27). Insights informing content & creative. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/insights-informing-content-creative


Videos

Competing and winning in a world of Big Data

In a world where there's increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Michele Levine
May 23, 2018
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Citation

Levine, M. (2018a, May 23). Competing and winning in a world of Big Data. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/competing-and-winning-in-a-world-of-big-data


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It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148


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Entertainment landscape across generations in Latin America

Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving;...

Catalogue: Latin America 2016: Research Renovation
Author: Susana Sosa Aiken
June 15, 2016
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Citation

Sosa Aiken, S. (2016a, June 15). Entertainment landscape across generations in Latin America. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/entertainment-landscape-across-generations-in-latin-america