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B.V., A. (1990a, January 01). ARF criteria for marketing and advertising research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/arf-criteria-for-marketing-and-advertising-research-
B.V., A. (1990a, January 01). Guidelines for the public use of market and opinion research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/guidelines-for-the-public-use-of-market-and-opinion-research-
Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-computer-in-media-planning-