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Agostini, J. M. (1963a, June 15). Suggestions for the use of a simulation technique in magazine selection. ANA - ESOMAR. Retrieved September 27, 2024, from
Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved September 27, 2024, from