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Stapel, J. (1971a, June 15). Realities in research and advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/realities-in-research-and-advertising
Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-
van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-on-in-store-commercial-radio
Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-works
Tuck, M. (1971a, June 15). Comments on dr. Joyce's paper. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/comments-on-dr-joyce-s-paper
Marc, M. (1969a, June 15). The media-product survey is not a panacea!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-media-product-survey-is-not-a-panacea-
Marc, M. (1969a, June 15). The media-product survey is not a panacea! (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-media-product-survey-is-not-a-panacea-french-
Parfitt and McGloughlin (1968a, June 15). The use of consumer panels in the evaluation of promotional and advertising expenditures. ANA - ESOMAR. Retrieved September 27, 2024, from
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved September 27, 2024, from