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Research papers

Streaming media on the Web

In March 1999, Millward Brown Interactive conducted the first test ofStreaming Media on behalf of RealNetworks and their client 800.com.The results showed a very strong and statistically significant increase inad awareness and brand awareness for...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Nigel Hollis, Susan Blank
Company: KANTAR TNS Malaysia
November 1, 2000
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Citation

Hollis and Blank (2000a, November 01). Streaming media on the Web. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/streaming-media-on-the-web


Research papers

Millennial mediavores

The authors? experience suggested that using traditionally broad mediagroupings could limit the effectiveness of a media recommendation. Thisis increasingly becoming of major concern as the media options for under24-year-olds flourish and the same...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Briar Harland, Alana Storey
November 1, 2000
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Citation

Harland and Storey (2000a, November 01). Millennial mediavores . ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/millennial-mediavores-


Research papers

Maximizing internet advertising efficiency

Everybody counts 30-day cume audience, or Reach, in website tracking.These estimates indicate the number of unique individuals who could bereached at the site, but fails to describe the audience actually reached byany particular advertising campaign....

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Steve Coffey, Lisa Sharkis
November 1, 2000
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Citation

Coffey and Sharkis (2000a, November 01). Maximizing internet advertising efficiency. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/maximizing-internet-advertising-efficiency


Research papers

Keep your hands off my wallet until you get into my life

This paper is devoted to exploring the range of ethnographic techniques.In particular, it shows their capacity to penetrate the inner space ofrelationships between consumers, their mindsets and brands.The ethnographic approach is a way to gain a deep...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Cecília Russo, Jaime Troiano
November 1, 2000
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Citation

Russo and Troiano (2000a, November 01). Keep your hands off my wallet until you get into my life. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/keep-your-hands-off-my-wallet-until-you-get-into-my-life


Research papers

The medium is part of the message

This paper is based on the results of a global qualitative project covering 14 countries across North and South America, East and West Europe,Asia and Australia. Advertising clearly plays a substantial role in the construction and...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Alan Branthwaite, Karin Wood, Maria Christina Moya Schilling
Company: KANTAR TNS Malaysia
October 15, 2000
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Citation

Branthwaite, Wood and Schilling (2000a, October 15). The medium is part of the message. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/the-medium-is-part-of-the-message-