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Plummer and Phillips (2003a, June 18). Do you know what's driving your brand? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/do-you-know-what-s-driving-your-brand-
Crockett, D. (2000a, September 01). Microsoft. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/microsoft
Anderson and Agger (2000a, January 01). A holistic approach to customer loyalty research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-holistic-approach-to-customer-loyalty-research