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Durant and Simmons (1968a, June 15). The paradox of memory in market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-paradox-of-memory-in-market-research
Belson, W. A. (1963a, June 15). Respondent memory as factor in survey research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/respondent-memory-as-factor-in-survey-research
Monk and Ehrenberg (1961a, June 15). Aided recall in television research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/aided-recall-in-television-research