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Fell, K. (1966a, June 01). How research can have greater creative utility. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-research-can-have-greater-creative-utility
Fletcher, R. (1966a, June 01). Pre-testing on the "creative workshop". ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing-on-the-creative-workshop-
Komp, Alpers and Berent (1965a, June 15). Misunderstandings between advertising research men and creative men. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/misunderstandings-between-advertising-research-men-and-creative-men