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, A. (2005a, March 01). Revue Française du Marketing (Mars 2005). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2005-
Landy and Gale (2003a, June 20). Drinking under the influence . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/drinking-under-the-influence-
Gugel, C. T. (2001a, June 01). Caught in the web. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/caught-in-the-web
Hernandez and Blank (2001a, May 01). Brand building in the new frontier. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-building-in-the-new-frontier
Domke and Wild (2001a, April 01). Radio sells. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/radio-sells
Vancraeynest, D. (2001a, April 01). Worldwide radio. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/worldwide-radio
Gugel and McConochie (2001a, April 01). The radio-tv media mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-radio-tv-media-mix
Clinton and Lapinski (2001a, February 11). Testing television advertising using interactive television. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/testing-television-advertising-using-interactive-television
Kingsbury, S. (2000a, November 01). The lifetime value of advertising . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-lifetime-value-of-advertising-