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B.V., E. (1980a, June 15). Miscellaneous. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/miscellaneous
Ogilvie and Wilde (1980a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 27, 2024, from
Leger, D. (1980a, June 15). France. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/france-1934
Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-quality-of-magazine-and-tv-exposures
Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
B.V., E. (1980a, June 15). Creative development . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/creative-development-
Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916
Britt, S. H. (1980a, June 15). Standardising advertising for the international market . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/standardising-advertising-for-the-international-market-
Leach and Hannah (1980a, June 15). Posters. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/posters