The results has been filter on Catalogues containing Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979.
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Peckham, J. O. (1980a, June 15). Marketing adverting patterns . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-adverting-patterns-
McDonald, C. (1980a, June 15). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising-
Miller, R. E. (1980a, June 15). The gold cup . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-gold-cup-
Joyce, T. (1980a, June 15). What do we know about how advertising works?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-do-we-know-about-how-advertising-works--2021
B.V., E. (1980a, June 15). Miscellaneous. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/miscellaneous
Paoli, J. (1980a, June 15). Advertising, promotion and medical detailing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-promotion-and-medical-detailing-
Ogilvie and Wilde (1980a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 27, 2024, from
Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
Wolfe, A. (1980a, June 15). How to adapt research techniques to design and asses image advertising . ANA - ESOMAR. Retrieved September 27, 2024, from