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Alpers, H. (1980a, June 15). Experiments in copy-testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experiments-in-copy-testing
Rode, F. A. (1980a, June 15). Application of primary surveys and desk research to media planning . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning-
Kasari, H. J. (1980a, June 15). TV show loyalty in Finland . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tv-show-loyalty-in-finland-
Riesco, B. (1980a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
Marc and Durand (1980a, June 15). The choice among media . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-choice-among-media-
Tuck, M. (1980a, June 15). Practical frameworks for advertising and research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/practical-frameworks-for-advertising-and-research-
Vincent, M. (1980a, June 15). The recognition and systematic study of phenomena of diffusion or contagion . ANA - ESOMAR. Retrieved September 27, 2024, from
Broadbent, S. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/introduction-1945
Tuck and Harvey (1980a, January 01). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand--1895