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Hudak, E. M. (1989a, September 01). Global branding and segmentation: Everything old is new again. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/global-branding-and-segmentation-everything-old-is-new-again
Goodyear, J. R. (1988a, June 15). The future development of international research.... ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-future-development-of-international-research-
Blanchard and Macrae (1988a, June 15). Detecting opportunities and risks to global branding. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/detecting-opportunities-and-risks-to-global-branding