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Arning, Dikshit and Ramchandani (2020a, May 06). Using semiotics in a brand audit. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/using-semiotics-in-a-brand-audit
Blackett and Reeve (1998a, June 15). Brand valuation in telecommunications. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-valuation-in-telecommunications
Stratton and Sivlter (1993a, June 15). New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball. ANA - ESOMAR. Retrieved September 27, 2024, from
Semprini, A. (1992a, June 15). The brand audit. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-brand-audit
Boulding, J. (1992a, June 15). Looking over your shoulder. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/looking-over-your-shoulder