You searched for: "Scenario Planning"

The results has been filter on Catalogues containing Research World 2009.
ANA has found 2 results for you, in 225 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
×

Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/research-world-june-2009-


Magazines

Research World (February 2009)

Shoppers are, after all, not distinct from consumers or moms or people generally. Shopping is just another facet in the diamond of human personality and behaviour. But now the severity of the recession perversely gives research a real opportunity to...

Catalogue: Research World 2009
Author: ESOMAR B.V.
February 1, 2009
×

Citation

B.V., E. (2009a, February 01). Research World (February 2009). ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/research-world-february-2009-