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Franzen and Light (1976a, April 01). Standardize processes not programs. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/standardize-processes-not-programs
Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-validation-of-marketing-models
Gibbs, S. B. (1975a, February 01). Comments on the paper by Mr. Assael and Mr. Conran. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/comments-on-the-paper-by-mr-assael-and-mr-conran
Amal, E. (1967a, August 01). The importance of market research in marketing management. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-importance-of-market-research-in-marketing-management
Adler, M. K. (1966a, September 01). The marketing management of research and development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-marketing-management-of-research-and-development
Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-
Shankleman, E. (1959a, June 15). The quantification of marketing factors (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-quantification-of-marketing-factors-french-
Shankleman, E. (1959a, June 15). The quantification of marketing factors. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-quantification-of-marketing-factors