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Samuels, J. A. (1977a, December 01). Evaluating social persuasion advertising campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-social-persuasion-advertising-campaigns
Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-
, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77
Bache and Hansen (1975a, August 01). A pre-test procedure which works. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-pre-test-procedure-which-works
Levens and Rodnight (1973a, September 01). The application of research in the planning and evaluation of road safety publicity. ANA - ESOMAR. Retrieved September 27, 2024, from
Shaw and Worcester (1973a, June 15). Trust Houses Forte. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/trust-houses-forte
, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/barclaycard-responses
Caffyn, J. M. (1972a, September 01). Some effects of the 'permissive society' in Britain on public reactions to commercial and social propaganda. ANA - ESOMAR. Retrieved September 27, 2024, from
Segnit and Broadbent (1970a, September 01). Area tests and consumer surveys to measure advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from