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Thabor, A. (1979a, February 01). Computer simulation of the pharmaceutical market response. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/computer-simulation-of-the-pharmaceutical-market-response
Sheppard, A. (1979a, February 01). Product innovation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-innovation
Smith, H. (1979a, February 01). Patient's influence on the marketing of pharmaceutical products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/patient-s-influence-on-the-marketing-of-pharmaceutical-products