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Feddersen, B. H. (1961a, June 15). Word of mouth and media. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/word-of-mouth-and-media
Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-consumption-pioneers
Stapel, J. (1960a, June 15). The consumption pioneers (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-consumption-pioneers-french-
Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-consumption-pioneers-110