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Cotton and Dunne (2014a, September 10). Cultural anchoring. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/cultural-anchoring
Ritchie and Dimoldenberg (2001a, October 28). CEOs have emotions too!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/ceos-have-emotions-too-
Tedesco, B. G. (2001a, September 23). Agent based models. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/agent-based-models
van Westendorp, P. H. (1989a, September 01). NSS target monitor. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/nss-target-monitor
Laurent and Kapferer (1987a, September 01). Thresholds in brand awareness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/thresholds-in-brand-awareness
Kapferer and Laurent (1987a, September 01). Thresholds in brand awareness (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/thresholds-in-brand-awareness-french-
Macrae, C. (1987a, June 15). Adapting positioning strategy to consumers' quality and value needs in service markets. ANA - ESOMAR. Retrieved September 27, 2024, from
Petrescu, R. (1986a, June 15). A better understanding of quantitative results by using qualitative methods. ANA - ESOMAR. Retrieved September 27, 2024, from
Kapferer, J. (1986a, June 04). Beyond positioning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-positioning