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Morello, G. (1987a, October 26). Pricing theatre seats. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pricing-theatre-seats
Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-
Corstjens, Laurent and Rostand (1987a, October 08). Evaluating the impact of marketing mix variables on market shares. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares