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Hansen and Grønholdt (1987a, June 15). The effectiveness of television advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-effectiveness-of-television-advertising
Riccio and Zucchelli (1987a, June 15). The development of broadcasting research in a changing environment. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-development-of-broadcasting-research-in-a-changing-environment
Delauzun and Wilding (1987a, June 15). The market for audience research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-market-for-audience-research
Wiedemann, J. (1987a, June 15). Meter-panel-data analysis and its influence on programme schedules. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/meter-panel-data-analysis-and-its-influence-on-programme-schedules
McCron, Laughton, Day and Lamalson (1987a, June 15). The role of broadcasting research in the development of the BBCâs daytime television service. ANA - ESOMAR. Retrieved September 27, 2024, from
Mitofsky, W. (1986a, June 15). TV's use of regular polls. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tv-s-use-of-regular-polls
Jones, Twyman and Godfrey (1982a, June 15). Assessing immediate response campaigns in broadcast media. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/assessing-immediate-response-campaigns-in-broadcast-media
Buck, S. (1973a, June 15). Operating effective panels for TV audience measurement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/operating-effective-panels-for-tv-audience-measurement
Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-child-audience-for-radio-and-television