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Gugel and McConochie (2001a, April 01). The radio-tv media mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-radio-tv-media-mix
Florès, L. (2000a, November 01). Internet advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/internet-advertising-effectiveness
B.V., E. (2000a, April 01). Research World (April 2000). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-world-april-2000-
Tripathi and Sriram (1994a, June 15). Media consumption: Product consumption nexus. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-consumption-product-consumption-nexus
Smith, A. (1994a, June 15). Dissecting the media multiplier. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/dissecting-the-media-multiplier
Silman, R. (1992a, June 15). Fusion and the media/marketing database mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/fusion-and-the-media-marketing-database-mix
Speetzen, R. (1992a, June 15). Media mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-mix-3922
Aisa and Pogliana (1991a, June 15). The multiplier effect. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-multiplier-effect
Speetzen, R. (1991a, June 15). The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity. ANA - ESOMAR. Retrieved September 27, 2024, from